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Director: Portfolio & Audience Development

LEGO Koncernen


Location
- Danmark, Billund, Syddanmark

  • - Storbritannien

Job ID:
DK12351

Category
- Marketing

Would you love to help shape the future of play at the LEGO Group? To influence the development of LEGO®’s future portfolio and find ways to reach and deeply engage with ever broader audiences?
We’re looking for someone who is obsessed with understanding global audiences. Someone who thrives in an analytical and insight driven environment. An individual who loves to problem solve and has a track record of developing rich product and marketing strategy. Be ready to bring an ‘outside in’ perspective – to challenge existing ways of working - and be motivated by jumping in, collaborating and delivering change!

This position can be based out of either Billund or London.

Core Responsibilities
Play a central role in the Portfolio and Audience Development (P&AD) team through:
• Evaluating existing audience approaches. Elevating and developing new audience strategy, as well as leading on its associated roll-out
• Analysing, evolving and delivering portfolio strategy, rooted in audience insight
• Measuring portfolio and audience strategies
• Delivering cross-franchise marketing strategies for relevant audience groups and/or strategic opportunities
• Provide recommendations and guidance for Franchise teams and LT on portfolio and audience related opportunities

Play your part in our team succeeding
Working across the entirety of Product & Marketing Development (PMD) this role is instrumental in helping to develop and deliver future audience-led portfolio strategy for The LEGO Group and will require close alignment with multiple broader business units.

Do you have what it takes?
• Extensive experience in a strategic role, (internal strategists, strategy consultant, strategic planning…) OR extensive experience in a global marketing role (preferably strategy or insight spaces)
• Very strong insight, analytics and synthesis skills, with an ability to creatively problem solve
• A thought leader, excellent oral and written communication skills in English
• Experience in driving communication development
• Strong collaboration and persuasion skills
• Experience in portfolio development
• Experience in data analytics

Join the global LEGO® family
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Build your career brick by brick at the LEGO Group!

#LI-JN2
London, UK; Billund, DK;



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LEGO Koncernen - hurtigt overblik


LEGO Koncernen
LEGO Koncernen
LEGO Koncernen er en privatejet, familieejet virksomhed med hovedsæde i Billund og globale kontorer i Enfield i USA, London i Storbritannien, Shanghai i Kina og Singapore. Virksomheden blev grundlagt i 1932 af Ole Kirk Kristiansen og med den ikoniske LEGO® klods er virksomheden en af verdens førende producenter af legemateriale.

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Aastvej 1
7190 Billund
Logo: LEGO Koncernen
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