Marketing Consultant, Marketing Mix Modelling - Viby

Location: Viby J, DK

Do you know how to turn raw data via modelling into purified insights that makes a big commercial difference? And would you like to be part of our expanded modelling function? Then you might be our new Marketing Consultant we are looking for in Global Media & Agency Management in Arla Foods.

How you will make an impact
Your primary role will be to continuously support business objectives and improve our media and thereby commercial performance.

Your key areas of responsibilities will be:

• Drive and support media ROI agenda in Arla Foods with the rest of the modelling team primarily via use of insourced media modelling software solution
• Build/maintain a strong stakeholder relationship (both internally in Arla Foods and externally towards key partners) to ensure modelling results are understood and learnings are widely executed.
  

In short, you’ll play a key role in bringing data and insights to the forefront of everything we do in Global Media & Agency Management. More specifically, your tasks will be:

• Conduct econometric/marketing mix modelling across markets, categories and brands and support execution of media learnings. Deliver learnings on optimal budget allocation across touchpoints, timing and weighting + to some extend input on creative quality (in regard to sales stimulation)
• Drive portfolio media budget allocation projects pr. markets. Deliver learnings on how to optimize budget allocation across brands and categories in a given market
• Co-drive global media budget allocation project - deliver learnings on optimal total media budget allocation across markets, categories and brands
• Supply input to specific media/budget plans and overall media/budgeting guidelines
• Support overall Marketing ROI agenda in Arla Foods
• Drive agenda of putting data and analyses first to gain maximal value of all media initiatives.
  

What will make you successful
You are data-driven by heart and passionate about the opportunities to covert data into commercial value.

You have a degree in marketing, math, IT, computer science, business intelligence or similar and proven experience working with data mining and statistics. Further you have:

• Highly developed analytical skills
• Strong stakeholder relation building skills
• Great communication, presentation and project management skills
• Preferably media knowledge/experience – could be from an agency
• Strong English skills – verbally and in writing.

What do we offer?
You will be part of Global Media & Agency management where we in a dynamic and collaborate way focus on optimizing marketing/media effectiveness and efficiencies. Our department is part of Global Insights & Analytics and the position is placed in Arla Foods global HQ in Viby, Denmark.

We’re committed to professional development and promoting from within. Our positive and collaborative culture will bring out the best in you. And you’ll join a market leader who produces nutritious household favorite brands in a way that make things better for our customers, the farmers who own us, and the whole world.

Would you like to join us?
If you want to be part of something special and help shape the industry, then seize this exciting opportunity at Arla. Please apply as soon as possible. We will invite for interviews on a continuous basis. For additional information, please call Head of Global Media & Agency Management, Jan Worre, on +45 8733 2822.

We have a purpose for Good
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call itStronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

BEWARE! RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.

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